Rebranding Pico Clinics
In rebranding Pico Clinics, we transformed the brand’s identity to better resonate with a global clientele, emphasizing its commitment to pioneering aesthetic treatments. My specific contributions focused on animating the logo and editing videos for various clinic locations, alongside developing a social media strategy that enhances our online presence. The videos I edited are integral parts of the newly designed website, showcasing the clinics' ambiance and treatment offerings.
Strategic Research: Conducted thorough market and competitive analysis to understand industry trends and identify Pico Clinics' unique value proposition.
Brand Positioning: Developed a cohesive brand vision, mission, and motto that align with the clinics’ objectives and market demands, laying the foundation for all further creative decisions.
Visual Identity: Contributed to the creation of a mood board and color palette that guided the visual style of the brand, and animated the logo based on this style direction.
Video Production: Edited engaging location-specific videos for each clinic (Milan, London, Los Angeles, NYC), prominently featured on the website to convey the local ambiance and clinic environment.
Social Media Strategy: Developed and implemented a robust social media strategy, leading to the creation and scheduling of posts that align with the redefined brand identity and communication goals.
I would like to express my sincere appreciation to my colleague Andjela Jankovic for her crucial contributions to the Pico Clinic project, particularly in UX and logo design. Together, we developed the overall strategy and social media plan.
To get in touch andjela.jankovic.design@gmail.com
If you’d like to see more of my work, please visit www.picoclinics.com.
Logo Animation of Pico Clinics
Pico Clinic Identity Video
London, New York, Milan and Los Angeles Clinic Videos
